SEGG Media, a publicly traded company, has announced plans for a $300 million digital asset initiative targeting Bitcoin initially. They will allocate 80% of the funds to a multi-asset crypto treasury that also includes Ethereum, Solana, and ZIGChain.
The initiative highlights a broader trend of corporate adoption of Bitcoin as a treasury reserve. As companies begin to expand their Bitcoin holdings, rating agencies are starting to scrutinize these investments for legitimacy.
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