On June 26, 2025, Masan Group’s (MSN) shares reached 71,000 VND, up 41% from the bottom of 50,300 VND in April, leading to a market capitalization of 100 trillion VND (about 4 billion USD). Despite the stock market undergoing adjustments, MSN has maintained strong growth, buoyed by a positive second-quarter business result, with an estimated net profit of 1,500 billion VND, up over 50% year-on-year and exceeding forecasts by securities firms. This growth mainly comes from the retail segment WinCommerce and consumer goods from Masan Consumer, amidst rising demand for safe food in Vietnam. The outlook for the second half of 2025 suggests that several supportive policies will continue to create favorable conditions for the consumer – retail sector, such as extending the VAT tax reduction policy.
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