The financial services company SoFi is re-entering the cryptocurrency market, enabling users to trade Bitcoin and Ethereum after ceasing operations in 2023. The trading expected later this year will also feature stablecoins and additional services such as crypto-backed loans.
In a statement, CEO Anthony Noto emphasized the transformation of financial services through innovations in crypto. On June 25, 2025, SoFi’s stock rose to 15.96 USD, reflecting positive sentiment regarding the resumption of cryptocurrency trading.
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