Starbucks announces it will release NFT collection
Starbucks plans to launch a series of non-fungible token (NFT) collections, according to a company blog post published Tuesday.
The popular coffee chain says its NFTs will provide “unique experiences, community building and customer engagement,” complementing its current app-based digital ecosystem. In addition to just NFTs, the company alluded to a full-fledged “Starbucks Digital Community Web3 platform” possibly tied to mobile payments in-store.