Brands like the NFL, NBA, and Disney are pivoting to digital merchandise to navigate rising tariffs. Ridhima Kahn from Dapper Labs indicates that digital collectibles and NFTs provide unique opportunities for fan interaction, presenting a global platform to celebrate sports.
The use of NFTs is reshaping fan experiences, as digital goods allow deeper engagement compared to traditional merchandise. As blockchain technology matures and regulatory clarity improves, companies are exploring digital markets to broaden their fan reach and increase user interaction.
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