At the APAC Stevie Awards 2025, Techcombank won the Gold Award in the “Innovation in Cross-Media Marketing” category, along with two Silver Awards for brand development campaigns. This award recognizes innovative business practices across Asia-Pacific. It confirms Techcombank’s brand strategy focuses on customer experience and technological strength. One notable campaign combined artificial intelligence with music, generating over 40,000 personalized songs, fostering a spirit of “Excellence Every Day”. Additionally, the “Chasing Dreams” campaign featuring singer Soobin Hoàng Sơn garnered over 7 million views, demonstrating emotional engagement with the community. According to Brand Finance, Techcombank’s brand value reached nearly $1.7 billion by 2025, affirming its leading position and the sustainability of its brand in the banking sector.
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