Ex Populus is suing Elon Musk’s xAI, citing trademark infringement due to confusion created between the Xai gaming brand and Musk’s expansion into the gaming sector. They are asking for a legal order to prevent xAI from using its name in a gaming context.
The company claims that negative media attention surrounding Musk’s xAI and his chatbot Grok has significantly impacted its brand reputation, leading to substantial confusion among users and media regarding the two brands.
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