CTCP Đầu tư Thế Giới Di Động (MWG) has launched its new e-commerce platform MWG Shop on May 15, marking a significant return to the market. MWG Shop is integrated with the Quà Tặng VIP customer care app and includes chains like Thế Giới Di Động, Điện máy Xanh, TopZone, and AVAKids, featuring attractive promotions. However, Bách hóa Xanh and An Khang are not yet available on this platform. This move follows MWG’s temporary withdrawal from e-commerce after shutting down Vui Vui in late 2018, although online sales continued through dedicated websites. MWG’s Chairman, Nguyễn Đức Tài, hinted at new directions but revealed nothing specific yet. MWG is recognized as a retail powerhouse generating tens of trillions of dong in monthly revenue. The year 2025 is seen as an ideal time for the company to re-enter the e-commerce arena, asserting its competitive capability in this fiercely contested sector.
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