AIRO, a joint venture between KIDO Group and a Chinese technology partner, has partnered with HTV-TMS to provide AI-produced media and advertising content at lower costs than traditional methods. The main goal is to assist small and medium enterprises in brand promotion. During the launch event, leaders like Trần Lệ Nguyên of KIDO and Nguyễn Hải Triều of HTV-TMS emphasized the importance of collaboration in alleviating concerns about the authenticity of AI-generated content. They also announced the success of a campaign using AI in producing commercials and live selling, resulting in a revenue increase of up to 300%. This collaboration is not just limited to advertising but also aims at film production, hoping that AI will open new creative spaces for filmmakers. However, challenges remain, such as the need to balance technological application with the unique characteristics of each work.
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