The Power of ‘Brothers and Sisters’: Yeah1 Records Highest Profit in Six Years, Pursues Revenue Growth Strategy for Brands

In 2024, Yeah1 achieved a revenue of 1,007 billion VND, up 2.4 times from 2023, with a post-tax profit of 127 billion VND, an increase of 4.8 times, marking the highest profit in six years. Advertising and media consulting revenue reached 845 billion VND, quadrupling from last year. The company gained attention with entertainment programs like “Brothers Overcoming Stumbling Blocks 2024” and “Sisters Riding the Wind 2024,” drawing substantial audiences and reviving cultural values. Yeah1 hosted concerts with rapid ticket sales, demonstrating the potential for live events. They plan to collaborate internationally with major names like Mango TV and Sony Music to develop entertainment and Vietnamese music. They also focus on effective marketing strategies for brands. YEG’s stock has tripled and Yeah1 expects significant growth this year.