Thien Long has launched a new line of stationery products named HOSHI, integrating the essence of Japanese technology to provide a premium experience for Vietnamese consumers. Developed after 20 years of collaboration with Japanese partners, HOSHI is distinguished by its minimalist design and advanced technology. The gel pen HOSHI features quick-drying ink, water resistance, ensuring clear writing, along with a special nib locking mechanism that prevents ink leakage when not in use. Other products like HOSHI fluorescent pens and oil-based markers have also been optimized for user needs. The launch of HOSHI signifies Thien Long’s strategy to transition from a mainstream brand to a premium segment, adding value to its products. This move encourages Vietnamese enterprises to compete with international products, affirming quality and positioning in the stationery industry.
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