Two years after the brand repositioning move, Vinamilk CEO reveals surprising consumer feedback: ‘If Vinamilk were a person, I’d marry it right away!’

Nguyen Quang Tri, Vinamilk’s Marketing Director, shared at the 2025 Brand Conference about the company’s brand repositioning in July 2023. Although many questioned the logo change amid economic difficulties, he emphasized it was to align with new consumer generations, particularly Gen Z. Vinamilk holds 50% of the Vietnamese milk market but must balance serving both premium and budget segments. Throughout the change, the company faced challenges like consumer skepticism and distributor pressure. However, two years on, Vinamilk has received positive feedback, seen as more innovative and creative, with new product introductions and engaging marketing strategies. The slogan on products has even turned into social media highlights, leading many to humorously comment that they would ‘marry Vinamilk right away.’