The UAE’s Securities and Commodities Authority (SCA) has introduced the Finfluencer license, marking the first initiative of its kind in the Middle East to regulate digital financial content. This framework aims to create standards for those providing financial advice or promotions in the local market.
As social media influencers grow in popularity far beyond traditional advisors, many lack formal qualifications, leading to potential risks. The SCA emphasizes the importance of transparency and investor safety in the evolving digital economy, mitigating financial advice risks for UAE investors.
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