UFC clinches sponsorship deal with blockchain company VeChain
On June 9th, the UFC announced a marketing partnership with VeChain, the company behind the Ethereum-compatible public network by the same name.
According to Sports Business Journal, the sponsorship contract will have a minimum term of 5 years. The partnership entails agreements to display VeChain’s logo at UFC events in the Octagon, on the apparel fighters wear, and in content distributed across the UFC’s social media accounts and other digital platforms.