Valorant Masters 2025 saw over 4.3 million peak viewers, breaking previous records and showcasing the growing engagement in esports and crypto in Southeast Asia. Countries like South Korea and Vietnam are becoming central to this trend.
The tournament emphasizes the significance of team identity and regional content, particularly in the Korean market, where localized broadcasts achieved record viewership. This reflects a combined interest in esports and crypto adoption.
With YouTube surpassing Twitch, future esports tournaments may integrate blockchain incentives, rewarding fans with tokens and NFTs. Riot Games’ strategic expansion aligns with the fast-growing infrastructure of Web3 in emerging Asian markets.
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