Vietnam’s Retail Sector Before the Opportunity to Expand, MWG Dreams of Covering Southeast Asia

Vietnam’s retail sector is gearing up for a robust growth phase with a target of double-digit GDP growth in the future. The government has approved a retail market development strategy through 2030, aiming for an annual growth rate of 11-11.5%. A prominent company is Mobile World Investment Corporation (MWG), which operates around 6,000 stores and plans to expand across Southeast Asia. MWG aims for $10 billion in revenue from its Green Grocery chain by 2030, with a goal of opening 1,000 stores per year. Additionally, MWG is exploring e-commerce opportunities as consumer behavior shifts from offline to online shopping. Major companies like MWG are well-positioned to leverage resources and opportunities from the retail market development strategy, promising strong momentum for the economy.