Why Masan Consumer’s stock defied the trend and surpassed its peak, reaching nearly 200 trillion VND after announcing a decline in Q3 results?

MCH stock of Masan Consumer Co., Ltd. has seen 11 consecutive sessions of price increases, rising over 70% from its low of VND 105,000, closing at VND 182,500 on November 4th. This comes after the company reported Q3 2025 revenue dropped 6% and after-tax profit down 19% year-on-year. The growth trend is attributed to the market viewing the restructuring process of the “Retail Supreme” distribution system as an improvement in business activities. Additionally, the average number of points of sale increased by 40%, and inventory levels have decreased. The main catalyst behind this growth is the strategy to switch listing from UPCoM to HoSE, with the IPO process nearly completed. Masan Consumer’s market capitalization now stands at approximately VND 192 trillion, with a high chance of being included in the VN30 index following the listing.