Why the restaurant firm behind Fatburger and Johnny Rockets is embracing Bitcoin

FAT Brands, the owner of popular restaurant chains like Fatburger and Johnny Rockets, has announced that franchise owners can now use Bitcoin for royalty payments. This move aims to enhance payment flexibility and is particularly beneficial for international franchisees.

According to Thayer Wiederhorn, the COO of FAT Brands, Bitcoin’s rising prominence as a financial asset marks a new era for franchise operations. While Bitcoin is the starting point for payments, the company is also open to accepting other cryptocurrencies like Ethereum and Solana in the future.

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