In 2024, XRP emerged as the most purchased altcoin in Latin America, with 9% of all crypto purchases. This is significant compared to previous years, highlighting a rising interest in XRP among crypto investors.
Post the late 2023 elections, XRP’s value surged over 300%, positioning it among the better-performing cryptocurrencies. Despite recent fluctuations, it has outperformed many other major altcoins in terms of year-to-date performance.
The report indicates a noticeable shift in investor focus towards altcoins like XRP, with registered users on Bitso increasing. Additionally, younger demographics are driving crypto adoption, reflecting a dynamic change in the investment landscape.
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