Adidas and STEPN go unite to create innovative genesis sneakers

Collaboration highlights Adidas’ first Web3 project: The Adidas Genesis Sneakers signify Adidas’ inaugural partnership with a Web3 platform, merging fitness with technology. This revolutionary step showcases how brands can engage tech-savvy consumers while promoting active lifestyles.

Limited-edition sneakers promote physical activity: The exclusive Adidas Genesis Sneakers incentivize users to remain active by offering digital collectibles as rewards. This blend of fashion and functionality encourages community engagement on the STEPN platform.

Exciting raffle system encourages active participation: From December 13 to December 17, sneaker lovers can enter a raffle to win unique designs. Winners will enjoy tailored community benefits as well as a chance to modify selections before finalizing their pairs.